Video marketing trends are becoming increasingly important in all marketing strategies. By 2021, 86% of businesses indicated that they were using video as a marketing tool. To begin with, 93% of them say it is an important part of their strategy. Businesses do not stop at just guessing, either. They respond to consumers’ explicit need for more video content. The study found that 84% of consumers are convinced that they have purchased the product after watching the video, and it is twice as likely to share the video with other types of online content. Cisco reported that by 2022, video will account for 82% of all online users.
Are you ready to enable your video strategy with the help of logo design company? Here are some emerging 2022 video marketing trends that you should know and try.
1. Silent Videos With Captions
More people than ever before are having video content without audio. In fact, research has shown that when silent play is the default, 85% of Facebook videos are viewed with no audio. This means that your audience will probably watch your video longer if it is made to be watched without sound, or if it includes captions that are not disturbing, but actually improve the viewing experience. So, what is the easiest way to create silent videos on social media? By adding captions or subtitles, of course! For example, this interview with Billie Eilish of Vanity Fair is accompanied by well-matched subtitles.
2. Affordable Videos
Are you planning to launch a new product? The Internet is a place for consumers to find products similar to yours. But they do not stop at Google to find new products. They visit social media channels to search for recommendations from friends and promoters.
ECommerce brands that know this use shopping videos to attract and convert viewers. Unlike traditional brand videos, they are sometimes disguised as regular video with a click-through pop-up text linked to clothing or household items in the video. Social media platforms such as Instagram and Facebook introduce their own types of commercial video content, especially when it comes to their advertising platform.
3. Short Form Videos
Most people today are busy discussing work, family, and personal recreation. The idea of giving up content that lasts longer than a few minutes is not on the cards for some. This is the key to your videos watched by a busy consumer. If your logo design company can keep your videos short, the chances of getting more views increase. That’s why TikTok and Instagram Reels worked so well.
“TikTok, one of the most popular social networking sites with 800 million active users, is based solely on short videos. It allows users to produce exciting, engaging, and exciting content that spreads quickly around the world. In addition, Instagram has created Reels, which show that short video spans the world. ”
4. Live Video
Live video is gaining momentum in 2020 as the epidemic halts personal events and information. It has emerged as an important way for products to continue communicating with consumers, and today our perception of what kind of content is “streaming” has completely changed.
Live video is used by everyone from product promoters to music artists who are performing live concerts at Broadway companies that broadcast full-length products. For content advertisers, live video should be at the top of the list of priorities for video marketing. Even if life returns to normal, consumer demand for live video content does not go away – it is growing.
5. OTT Video Advertising
Netflix, Roku, Hulu, HBO Max, Disney Plus are some of the so-called “top-notch” services that pass TV providers, allowing viewers to watch whatever they want, whenever they want.
By constantly capturing data and collecting audience information, these forums are the dream of the advertiser. This is because of their ability to reach a small audience, largely focused on personal content, which gives them the opportunity to display consecutive ads that push viewers down the market.